Apple beat the quarter while the memory crunch moved closer to consumers.
Apple reported fiscal third-quarter revenue of $109.4 billion, up 16% year over year, with diluted earnings per share of $2.02. AP reported that Apple had recently raised Mac and iPad prices, citing a memory-chip shortage brought on by the AI boom, while iPhone prices had not yet changed. AP also reported analyst concern that continuing memory-cost increases could challenge Apple's coming-quarter margins.
Verified 12:06 AM PDT · 2 original sources
Apple remains a cash generator, not a hyperscaler trying to monetize rented compute, so the story is not that Apple has the same AI capex problem as Amazon or Meta. The pressure is spillover: AI server demand is competing for memory supply, and the cost can reach consumer devices even when the end product is not primarily an AI data center.
September-quarter gross-margin guidance, iPhone 18 pricing, Mac and iPad demand after price increases, memory contract prices, supplier allocation to HBM and server memory, and whether Apple discloses product-level constraints rather than broad supply-chain language.
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